In recent times, the media has been reporting the dire straits of the NHL as far as popularity of the sport is concerned in the United States. Here at NHL Digest we have pointed to the great use of new media by the NHL and even how difficult it is to grow the sport while the games that are televised are tucked away on Versus.
I have created the following video to show yet another perspective on the popularity, or lack thereof, of the NHL in the United States.
In this video I use a tool created by Google, called Google Trends, that is used to graphically show the popularity of certain terms that are searched for on the Internet. Google Trends is very nice to use because it allows us to compare two terms against each other to determine which of the terms is most often searched for.
This video clearly shows that “Nothing” is more popular than the NHL as a search term used in the United States. This is absolutely embarrassing for me as a hockey fan.
That said, I had to publish the video in order to show just how poorly the National Hockey League has penetrated the sports market in the United States.
*Please share this video with as many hockey fans as possible!
Update: ”hockey” is more popular than “nothing”, but we are concerned about the popularity of the NHL and not hockey in general.
November 1st, 2007 at 3:51 pm
Things change drastically if you type in Hockey instead of NHL..
November 1st, 2007 at 4:31 pm
Why don’t you type in hockey and see what happens.
U R SO SMRT.