The Cooper Xl7 Hockey Helmet
In a previous post on Cooperalls, I asked readers to help me in finding a picture of the infamous Cooper XL7 Hockey Helmet and, as usual, an NHL Digest reader has come through.
As you can see, this is the ugliest helmet of any kind ever produced. Not only that, it was probably the worst name for a helmet, or any hockey equipment for that matter.
That said, the XL7 is now the name of a Sport Utility Vehicle produced by Suzuki…which is also ugly. Someone with some authority over at Suzuki should tell them to stick to motorcycles.
So there you go. If you are producing any type of product and you want it to be at least remotely cool, don’t name it “XL7″.