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	<title>Comments on: Turning The Page On NHL Marketing</title>
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		<title>By: hockeyjerseyoverthehead</title>
		<link>http://www.nhldigest.com/turning-the-page-on-nhl-marketing/comment-page-1/#comment-21943</link>
		<dc:creator>hockeyjerseyoverthehead</dc:creator>
		<pubDate>Fri, 15 Feb 2008 22:04:29 +0000</pubDate>
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		<description>Very interesting read Tyler.
The NHL has definitely made many inroads this year but still have a long climb ahead of them.
In the US the outdoor game seemed to do a really good job of putting the game in the borderline fan&#039;s mind.

I hear you re Youtube, but am not so sure it&#039;s a vehicle to make new fans so as one to give existing fans more reason to follow the game. 

The league website has defiintely improved over the last year as well, however to me there&#039;s just something about ESPN that makes me want to go to it&#039;s hockey site for NHL info rather than the league&#039;s site itself.</description>
		<content:encoded><![CDATA[<p>Very interesting read Tyler.<br />
The NHL has definitely made many inroads this year but still have a long climb ahead of them.<br />
In the US the outdoor game seemed to do a really good job of putting the game in the borderline fan&#8217;s mind.</p>
<p>I hear you re Youtube, but am not so sure it&#8217;s a vehicle to make new fans so as one to give existing fans more reason to follow the game. </p>
<p>The league website has defiintely improved over the last year as well, however to me there&#8217;s just something about ESPN that makes me want to go to it&#8217;s hockey site for NHL info rather than the league&#8217;s site itself.</p>
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		<title>By: "Nothing" More Popular Than NHL &#124; Hockey News &#124; NHL Digest</title>
		<link>http://www.nhldigest.com/turning-the-page-on-nhl-marketing/comment-page-1/#comment-11865</link>
		<dc:creator>"Nothing" More Popular Than NHL &#124; Hockey News &#124; NHL Digest</dc:creator>
		<pubDate>Wed, 31 Oct 2007 14:14:50 +0000</pubDate>
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		<description>[...] of the sport is concerned in the United States. Here at NHL Digest we have pointed to the great use of new media by the NHL and even how difficult it is to grow the sport while the games that are televised are tucked away [...]</description>
		<content:encoded><![CDATA[<p>[...] of the sport is concerned in the United States. Here at NHL Digest we have pointed to the great use of new media by the NHL and even how difficult it is to grow the sport while the games that are televised are tucked away [...]</p>
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